It is possible to increase sales of beeswax candles by paying attention to quality and presentation.

The market for beeswax candles has taken a knock in recent years, owing to the practice of making so called "church" candles (these are mostly paraffin wax coloured to look like beeswax).

As many uneducated customers merely buy on price, they end up with a poor product and often poor value for money.

There are various ways to make candles more attractive and thus increase sales, adding value and making simple candles more attractive.

Dave Cushman.

Page created pre-2011

Page updated 29/12/2022